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Marketing & Communications Specialist - LATAM

2 meses atrás

São Paulo, São Paulo, Brasil Dailymotion Tempo inteiro
About the Role

We are seeking a highly skilled Marketing & Communications Manager to join our LATAM team. As a key member of our team, you will be responsible for developing and executing local marketing strategies to drive business growth and engagement in the region.

Key Responsibilities
  1. Marketing Strategy Development:
    • Collaborate with the LATAM Sales Team to develop and implement local marketing strategies aligned with the company's global objectives.
    • Conduct market research to identify trends, competitive analysis, and customer insights relevant to the LATAM market.
  2. Event Planning and Execution:
    • Plan and coordinate sales-driven events in LATAM, including public relations events and client-centric activations.
    • Manage local event logistics, including space or booth reservations, invitation management, travel coordination, etc.
  3. Communication and Content Creation:
    • Collaborate with the Brand and Communications team to develop promotion and communication strategies for local events and content initiatives.
    • Contribute to the creation of communication materials (invitations, programs, etc.).
    • Support the creation of Spanish and Portuguese-language content for various platforms including press release, social media, blogposts, email campaigns, and video scripts.
  4. Team Collaboration and Sales Enablement:
    • Work closely with internal and external teams to ensure effective coordination for Sales & Communications activations release.
    • Contribute to brainstorming sessions and creative discussions to generate new ideas and concepts.
    • Assist in monitoring and analyzing campaign performance metrics, providing insights to optimize strategies and tactics.
  5. Adaptation and Localization:
    • Adapt locally relevant advertising offers for Dailymotion advertising in collaboration with the global Sales Marketing team.
    • Implement go-to-market strategies in collaboration with the Sales team taking into account cultural adaptation for LATAM markets.
    • Maintain marketing materials for Dailymotion advertising and insights solutions in the LATAM region (sales pitches, case studies, methodological papers, presentations for agency plenary sessions, advertiser presentations, etc.), in English, Spanish, and Portuguese.
Requirements

Required Skills:

  • 5+ Years of experience in Sales & Marketing
  • Fluency in Spanish, Portuguese, and English, both written and verbal.
  • Education in communication, marketing, event management, or a similar field.
  • Excellent organizational and planning skills.
  • Ability to work independently and in a team.

We are looking for a dynamic, creative candidate who is passionate about marketing and communications. A good understanding of international and LATAM cultures and the ability to work in a multicultural environment are essential.