Trade Marketing Specialist

1 semana atrás

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$90.000 - R$120.000

Job Summary

We are seeking a Trade Marketing Category Specialist to join our team. This is a key role in the development of the Category, responsible for developing national category plans that include visibility strategy by brand and price promotions calendar.

The ideal candidate will have 2-4 years of experience in trade marketing or a related field, with a strong understanding of category concepts, analytical and technical skills, stakeholders management, and project management.

Key Responsibilities:

  • Category and Shopper Understanding: Develop a strong category and shopper understanding based on different sources such as trainings, surveys, market data, etc.
  • Category Plan: Coordinate category plan for the brands aligned with consumer activities, visibility and price promotions to develop the Kinder Kids category with actions for its segments in a sustainable way.
  • Business Monitoring: Monthly detailed performance analysis using sources such as Nielsen, Sell-Out, Distribution, Stocks, My Perfect Store; identify opportunities and develop action plans with Channel and RTM Managers.
  • S&OP: Build annual volumes with Marketing through targets calculation and alignment; use Business Monitoring and Post-Mortems to compare actuals vs. plans and recalculate YTG, ensuring plan accuracy.
  • POSM Development: Develop Temporary and Permanent POS Material ensuring strong brand and shopper communication and appropriate product solutions for different retail environments.
  • Category Insights: Develop Selling Stories and Arguments to support Events, Innovations, and Special Executions using category and shopper understanding.
  • Promotions Management: Monthly control of promotion investment versus plan, ensuring correct phasing and utilization.
  • Project Management: PMO of the Easter event ensuring governance, communication, and alignment; deliver on-time execution.

Required Skills and Qualifications:

  • 2-4 years of experience in trade marketing or a related field
  • Superior degree in ADM / Engineering / Communication / Advertising / Marketing
  • Strong knowledge of category concepts, analytical and technical skills, stakeholders management, and project management

Benefits:

At Ferrero, we are committed to building a diverse and inclusive culture where everyone feels welcome and valued. We offer equal opportunities to all employees, and our multicultural work environment is innovative and highly rewarding.

Location:

São Paulo

How to be successful in your function and at Ferrero:

Our consumers, quality, and care are at the center of everything we do. To succeed at Ferrero, focus on the consumer and the product, dedicating yourself to generating excellent results for consumers worldwide.

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