Strategic Marketing Analyst
2 semanas atrás
Unlock Your Potential at Yuno
We are seeking a highly skilled Strategic Marketing Analyst to enhance our team's capabilities in the rapidly evolving payments industry. The ideal candidate will be responsible for conducting in-depth market research, analyzing competitors, and creating engaging content across various platforms. This role will be critical in aligning with cross-functional teams to ensure consistency in messaging and support the organization's go-to-market strategies.
At Yuno, we aim to simplify the complexity of the online payment ecosystem, allowing merchants and commerce to accept payments easily, with access to a variety of payment services through a single integration, and enabling end-users to pay securely and hassle-free.
Key Responsibilities:
Market Research and Competitive Analysis:
- Conduct comprehensive market research and analyze competitors to identify trends, opportunities, and customer insights specific to the payment industry.
- Stay abreast of market changes and advancements in payment technologies to anticipate shifts in consumer behavior and preferences.
Media and Public Relations:
- Cultivate relationships with key media outlets, journalists, industry analysts, and thought leaders to promote brand visibility.
- Develop strategies to leverage these relationships for amplifying our brand presence through various media channels.
Integrated Marketing and Communication:
- Execute integrated marketing plans that encompass content creation, email marketing campaigns, social media strategies, PR initiatives, and events.
- Coordinate with the marketing team to ensure alignment and integration of messages across all channels and initiatives.
Content Creation:
- Craft compelling content for the company's website, blog, whitepapers, case studies, and press releases.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print, and in-person.
Cross-functional collaboration:
- Work closely with the sales, product, and tech teams to create a cohesive message across all go-to-market initiatives.
- Support product launches by preparing and disseminating information that highlights the features and benefits of our products.
Event Planning and Execution:
- Assist in the planning, organization, and execution of events, webinars, and industry conferences.
- Aim to enhance brand visibility, establish thought leadership, and generate opportunities for direct engagement with potential clients.
Requirements:
Education and Experience:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in marketing analysis, preferably within the payment or financial services industry.
Skills and Abilities:
- Strong understanding of the Brazilian market and the ability to connect with a Brazilian audience.
- Excellent verbal and written communication skills in Portuguese and proficiency in English.
- Proficient with marketing analytics tools and well-versed in digital marketing strategies.
- Ability to work cross-functionally and collaboratively with various teams.
- Creative thinker with strong problem-solving skills and attention to detail.
- Self-motivated with the ability to manage multiple projects simultaneously.
At Yuno, we offer a dynamic work environment that fosters growth and innovation. If you're passionate about marketing and payments, we encourage you to apply for this exciting opportunity.
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