Strategic Marketing Analyst

2 semanas atrás


São Paulo, São Paulo, Brasil Yuno Tempo inteiro

Unlock Your Potential at Yuno

We are seeking a highly skilled Strategic Marketing Analyst to enhance our team's capabilities in the rapidly evolving payments industry. The ideal candidate will be responsible for conducting in-depth market research, analyzing competitors, and creating engaging content across various platforms. This role will be critical in aligning with cross-functional teams to ensure consistency in messaging and support the organization's go-to-market strategies.

At Yuno, we aim to simplify the complexity of the online payment ecosystem, allowing merchants and commerce to accept payments easily, with access to a variety of payment services through a single integration, and enabling end-users to pay securely and hassle-free.

Key Responsibilities:

Market Research and Competitive Analysis:

  • Conduct comprehensive market research and analyze competitors to identify trends, opportunities, and customer insights specific to the payment industry.
  • Stay abreast of market changes and advancements in payment technologies to anticipate shifts in consumer behavior and preferences.

Media and Public Relations:

  • Cultivate relationships with key media outlets, journalists, industry analysts, and thought leaders to promote brand visibility.
  • Develop strategies to leverage these relationships for amplifying our brand presence through various media channels.

Integrated Marketing and Communication:

  • Execute integrated marketing plans that encompass content creation, email marketing campaigns, social media strategies, PR initiatives, and events.
  • Coordinate with the marketing team to ensure alignment and integration of messages across all channels and initiatives.

Content Creation:

  • Craft compelling content for the company's website, blog, whitepapers, case studies, and press releases.
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print, and in-person.

Cross-functional collaboration:

  • Work closely with the sales, product, and tech teams to create a cohesive message across all go-to-market initiatives.
  • Support product launches by preparing and disseminating information that highlights the features and benefits of our products.

Event Planning and Execution:

  • Assist in the planning, organization, and execution of events, webinars, and industry conferences.
  • Aim to enhance brand visibility, establish thought leadership, and generate opportunities for direct engagement with potential clients.

Requirements:

Education and Experience:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience in marketing analysis, preferably within the payment or financial services industry.

Skills and Abilities:

  • Strong understanding of the Brazilian market and the ability to connect with a Brazilian audience.
  • Excellent verbal and written communication skills in Portuguese and proficiency in English.
  • Proficient with marketing analytics tools and well-versed in digital marketing strategies.
  • Ability to work cross-functionally and collaboratively with various teams.
  • Creative thinker with strong problem-solving skills and attention to detail.
  • Self-motivated with the ability to manage multiple projects simultaneously.

At Yuno, we offer a dynamic work environment that fosters growth and innovation. If you're passionate about marketing and payments, we encourage you to apply for this exciting opportunity.


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