
Lifecycle Marketing Strategist
Há 8 horas
This role is responsible for architecting and implementing lifecycle marketing programs to drive business impact.
The ideal candidate will have a strong understanding of B2B SaaS marketing strategies and experience with marketing automation platforms integrated with CRM systems.
Key Responsibilities:- Develop segment- and stage-specific programs to move industrial personas through the funnel using behavior and firmographic signals.
- Implement automations, scoring, and personalization across email, in-app, and other channels.
- Collaborate closely with Sales, PMM, and Marketing teams to accelerate deals and drive acquisition.
- 5+ years of experience in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact.
- Proficiency with marketing automation platforms integrated with CRM systems.
- Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution.
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