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Marketing Performance Strategist II

2 meses atrás

São Paulo, São Paulo, Brasil Fanatee Tempo inteiro
Job Overview

We are seeking a seasoned and strategic Senior Marketing Performance Analyst to lead our marketing team at Fanatee. The ideal candidate will spearhead efforts in optimizing our marketing strategies through comprehensive data analysis, trend identification, and actionable insights to elevate campaign performance across our games portfolio.

Key Responsibilities
  • Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
  • Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
  • Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.
  • Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
  • Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.
  • Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition.
  • Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.
Requirements
  • Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.
  • Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.
  • Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.
  • Minimum of 2 years of experience in managing online advertising campaigns, with a proven track record of driving measurable results.
  • Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.
  • Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.
  • Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.
  • Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets.
  • Must be a Brazilian resident.
Preferred Skills
  • Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential.
  • Extensive experience in mobile game advertising, with a deep understanding of industry nuances and best practices.
Personal Attributes
  • Proactive leader with a results-driven mindset, capable of thriving in a fast-paced and dynamic work environment.
  • Collaborative team player with exceptional problem-solving skills and a strong inclination towards continuous learning and development.
  • Enthusiastic about the ever-evolving digital marketing landscape, with a passion for driving innovation and excellence.
  • Excellent communication and interpersonal skills, with a proven ability to build strong relationships across diverse stakeholders.