Chief Brand Officer

Há 4 dias

São Paulo, São Paulo, Brasil beBeeBranding Tempo inteiro R$120.000 - R$164.000

Job Overview:

As a Senior Brand Manager, you will lead the development and execution of a comprehensive brand strategy for our Brazilian market. Your primary responsibility will be to build on our existing brand foundation, bringing it to life locally with cultural nuance and emotional depth that resonates with Brazilian users.

  • Key Responsibilities:
  • Develop and define Luzia's brand in Brazil, encompassing identity, voice, and tone that reflect the cultural context, emotional tone, and everyday realities of our Brazilian audience.
  • Create emotional connections with users through narratives, campaigns, and experiences that go beyond utility and build lasting emotional bonds with millions of users.
  • Champion brand consistency across all touchpoints, ensuring a unified voice and visual identity.
  • Manage Public Relations and storytelling efforts, partnering with local agencies and internal teams to build earned local media strategies and tell stories that resonate with both mainstream and underserved communities.
  • Collaborate across teams to bring brand ideas to life, ensuring everyone internally is aligned around a clear brand mission.
  • Translate insight into impact by leading research efforts on market positioning, user sentiment, and competitive dynamics in Brazil.
  • Use content and influencers as strategic tools to grow organic reach and relevance.
  • Drive organic brand growth through word-of-mouth, content, SEO, and product-led storytelling.

About You:

We're looking for a seasoned professional with deep experience in brand, mobile, and PR who has successfully launched and scaled brand presence in the Brazilian market. As a strategic operator, you must be able to set long-term direction while executing or managing projects day-to-day. Your passion for understanding user behavior and culture will enable you to craft compelling brand experiences that genuinely resonate with our target audience.

  • Required Skills:
  • Strategic brand building and management
  • Brand identity development and implementation
  • Content creation and storytelling
  • Public Relations and media management
  • Team collaboration and leadership
  • Research and analysis
  • Influencer marketing and partnership development
  • Organic growth strategies and measurement

What We Offer:

As a member of our team, you will have the opportunity to work on exciting projects, collaborate with talented professionals, and develop your skills in a fast-paced and dynamic environment. Our company values innovation, creativity, and employee growth, and we strive to provide a positive and inclusive workplace culture.

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