Senior Marketing Manager, Mass Marketing Lead
3 semanas atrás
The Amazon Brazil Marketing Team is responsible for driving awareness for customers about Amazon brands in Brazil. We own both strategy and execution of mass marketing campaigns in a variety of channels such as TV, out of home, digital, and social. We are looking for a customer-obsessed marketing mind to strengthen our ability to delight customers.
Key Responsibilities:
- Design and execute multi-channel marketing initiatives that drive adoption of new shopping behaviors and shift perceptions of Amazon brands.
- Build trustworthy relationships with internal business teams, agency partners, and finance teams.
- Ensure strategy alignment through strong coordination with wider marketing teams globally, leveraging and contributing to global and regional best practices.
- Develop innovative ways and potentially new tools to communicate with customers across multiple online and offline channels.
- Own campaign targeting and segmentation, messaging, content, design, and planning. Build and execute campaigns, report on individual campaign results and bigger picture trends.
Requirements:
- 9+ years of marketing experience.
- Experience building, executing, and scaling cross-functional marketing programs.
- Speak, write, and read fluently in English.
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Able to deal with ambiguity and take the lead in defining frameworks where no prior examples exist.
- Ability to operate independently and thrive in a fast-paced environment.
- Highly organized with the ability to work quickly to deadlines in a fast-paced environment with multiple stakeholders.
- Experience using customer insights and behavioral data to deeply understand customer base and inform strategic plans.
- Excellent business judgment and strategic aptitude. Bias towards data-based decision-making.
- Strong analytical skills and ability to derive actionable conclusions.
- Demonstrated willingness to roll up sleeves and execute to get the job done.
Preferred Qualifications:
Are enrolled in or have completed a full-time MBA program.
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