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Regional Trade Marketing Specialist

3 semanas atrás

São Paulo, São Paulo, Brasil beBeeTrade Tempo inteiro

We are seeking a driven Trade Marketing Analyst to join our team in Sao Paulo, Brazil.

Job Description

As a Trade Marketing Analyst, you will play a key role in driving the trade marketing agenda in Brazil, with a special focus on unlocking growth in the Northeast region. You will be responsible for identifying and leveraging opportunities within the Events Channel, where consumer engagement is driven by the region's rich calendar of festivals, nightlife, and social experiences.

You will work closely with internal teams (marketing, sales, finance, supply chain) and external partners (distributors, agencies, suppliers) to ensure that brand activations are locally relevant, strategically aligned, and flawlessly executed. Strong organizational skills are essential to manage multiple projects simultaneously and deliver initiatives on time and in full.

Key responsibilities include:

  • Supporting the trade marketing plan by bringing strategic insights, regional learnings, and innovative ideas that unlock growth in the Northeast of Brazil.
  • Focusing on identifying and leveraging opportunities within the Events Channel, where consumer engagement is driven by the region's rich calendar of festivals, nightlife, and social experiences.
  • Helping shape initiatives that resonate deeply and drive brand preference through understanding the unique dynamics of local consumers, key customers, and channel behavior.
  • Translating regional insights into high-impact activations, ensuring that trade marketing efforts are not only aligned with national strategy but also tailored to the distinctive pulse of the Northeast.
  • Being the key point of contact within the Trade Marketing team to support the sales team, working closely with Regional Managers and Sales Representatives.
  • Monitoring brand performance by analyzing data from key events to support decision-making and update the Channel Dashboard monthly.
  • Ensuring all sponsored events are executed following high standards as pictured in the Events Execution Guidelines document.
  • Organizing and updating the events database for all Jack Daniel's events in Brazil constantly, and deriving insights to inform the planning process and future executions.
  • Supporting the Events Calendar implementation in partnership with our sales team, distributor partners, and event agencies, ensuring all activities are implemented on time and in full across the regions.
  • Using the Events channel as a powerful tool to build equity and generate trial in the Northeast region, thereby accelerating the region's growth.
  • Leading the operational agenda of the region and channel.
  • Controlling the A&P budget for the Events Channel, reporting monthly to the Trade Marketing Manager PUB.
  • Supporting POS Materials management by planning, producing, and ensuring logistics are implemented under PICOS guidelines.
  • Monitoring competitors' activities within the events channel and proposing initiatives to protect our brands.
  • Being present in key events to get insights and feed the planning process.
  • Working with the Legal and Finance teams to create all the sponsorship contracts and follow up on the signatures with internal and external stakeholders.
Requirements

To succeed in this role, you will need:

  • Bachelor's degree in Business Administration, Marketing, or Communication.
  • At least 1 year of experience in similar sales and marketing or trade marketing positions.
  • Intermediate Excel, Budget control, and Basic marketing knowledge.
  • Responsibility, commitment, dynamism, hands-on, initiative, proactivity, and creativity.
What We Offer

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

About Us

We are committed to equality of opportunity in all aspects of employment. It is our policy to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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