Regional Marketing Specialist
3 semanas atrás
**Job Description**:
As a Regional Marketing Specialist at General Motors, you will work closely with the Regional Product team to develop and implement the Annual Regional Marketing Plan. This involves analyzing business results and key performance indicators (KPIs) for the product platform in South America, and making adjustments as needed. Your responsibilities will also include coordinating communication process guidelines, such as one-pagers, positioning, and campaigns, as well as developing the Regional Master Campaign for the platform. This will involve working with different markets, negotiating with them, and finding the best consolidation of regional needs. Additionally, you will ensure that projects involve content, media, digital, and agencies, and interact with and instruct all Marketing teams in the region regarding the product platform. You will also ensure that the product platform aligns with Chevrolet Brand Essence, and that Global and Regional Assets are maximized from briefing to final usage. Furthermore, you will coordinate regional budget control of the product platform, from needs to final production, including internal transfers if needed to search for cost efficiency.
**Requirements**:
To be successful in this role, you will need a degree in Advertising, Communication, Marketing, Administration, or a related field. You will also need experience in brand building, advertising (on/off), communication (internal/external), events, marketing, business administration, or related fields. Additionally, you will need experience working with communication, advertising, or events suppliers and agencies. Proactivity, organization, discipline, strategic vision, result orientation, interpersonal relationship, and teamwork are also essential skills for this role. Advanced English (mandatory) and Spanish are also required.
**About General Motors**:
Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we take responsibility to lead the change that will make our world better, safer, and more equitable for all.
**Why Work at General Motors**:
We aspire to be the most inclusive company in the world. We believe that every employee, regardless of background, ethnicity, preferences, or location, should feel they belong to one General Motors team. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.
**Diversity Information**:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
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