Marketing Director, Latin America
Há 2 dias
We are seeking a seasoned Marketing Communications Manager to lead Dolby's B2C2B marketing efforts across Latin America. As a key member of our team, you will drive brand awareness, foster customer adoption of our technologies, and influence consumer purchases of Dolby-enabled products.
Responsibilities- Develop and implement Dolby's B2B2C Integrated Marketing Strategy to drive awareness and support among creators, industry partners, and consumers.
- Lead PR agency in developing a communications strategy to advance Dolby's position as an industry leader and achieve strategic goals with external audiences.
- Create and manage LATAM digital, social, and influencer strategy to grow Dolby's fan base and engagement with creators, partners, and consumers.
- Develop and execute Dolby's partner, creator, and consumer events strategy.
- Develop partner marketing initiatives to incorporate Dolby into partner programs and ensure Dolby's technologies are promoted effectively across all touchpoints.
- Work with partners and global teams to deploy compelling demo experiences that highlight Dolby's value and influence purchase decisions.
- Manage the localization of global content and the creation of local content across various channels, ensuring consistency throughout the consumer journey.
- Collaborate with research teams to identify insights that inform the marketing approach in LATAM.
- Set and deliver annual marketing performance metrics. Manage the budget to support key priorities and optimize ROI. Track and report on marketing activation results.
- Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree preferred.
- 8+ years of experience in regional or local marketing leadership roles for global companies with a track record of success in B2C2B marketing in LATAM.
- Experience with consumer electronics, mobile OEMs, automotive brands, or entertainment industry preferred. Relationships with leading cinema chains are advantageous.
- A leader with both creative and analytical abilities who can inspire teams to achieve measurable outcomes.
- Strategic, proactive, and collaborative.
- Innovative, with the ability to engage others in new ideas.
- Ability to develop and implement both strategic programs and supporting tactics.
- Strong balance of practical mindset and business acumen to lead through complex marketing operations.
- Global sensibilities with the ability to work with virtual teams.
- Fluent in Portuguese, Spanish, and English.
- Willingness to travel (up to 40%).
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