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Marketing Director, Latin America

2 meses atrás

São Paulo, São Paulo, Brasil Dolby Laboratories Tempo inteiro
About the Role

We are seeking a seasoned marketing professional to lead our B2C2B marketing efforts in Latin America. As a Senior Manager of Marketing Communications, you will be responsible for driving brand awareness, fostering customer adoption of our technologies, and influencing consumer purchases of Dolby-enabled products.

Key Responsibilities
  • Develop and implement Dolby's B2B2C Integrated Marketing Strategy to drive awareness and support among creators, industry partners, and consumers.
  • Lead PR agency in developing a communications strategy to advance Dolby's position as an industry leader and achieve strategic goals with external audiences.
  • Create and manage LATAM digital, social, and influencer strategy to grow Dolby's fan base and engagement with creators, partners, and consumers.
  • Develop and execute Dolby's partner, creator, and consumer events strategy.
  • Develop partner marketing initiatives to incorporate Dolby into partner programs and ensure Dolby's technologies are promoted effectively across all touchpoints.
  • Work with partners and global teams to deploy compelling demo experiences that highlight Dolby's value and influence purchase decisions.
  • Manage the localization of global content and the creation of local content across various channels, ensuring consistency throughout the consumer journey.
  • Collaborate with research teams to identify insights that inform the marketing approach in LATAM.
  • Set and deliver annual marketing performance metrics. Manage the budget to support key priorities and optimize ROI. Track and report on marketing activation results.
Requirements
  • Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree preferred.
  • 8+ years of experience in regional or local marketing leadership roles for global companies with a track record of success in B2C2B marketing in LATAM.
  • Experience with consumer electronics, mobile OEMs, automotive brands, or entertainment industry preferred. Relationships with leading cinema chains are advantageous.
Desired Characteristics
  • A leader with both creative and analytical abilities who can inspire teams to achieve measurable outcomes.
  • Strategic, proactive, and collaborative.
  • Innovative, with the ability to engage others in new ideas.
  • Ability to develop and implement both strategic programs and supporting tactics.
  • Strong balance of practical mindset and business acumen to lead through complex marketing operations.
  • Global sensibilities with the ability to work with virtual teams.
  • Fluent in Portuguese, Spanish, and English.
  • Willingness to travel (up to 40%).