
Skilled Creative Strategist Wanted for High-Growth Marketing Team
Há 7 dias
We are seeking a skilled Creative Strategist to drive growth and innovation in our marketing efforts. This is an exciting opportunity for a talented individual to join our team and play a pivotal role in scaling our brand.
The ideal candidate will have a proven track record of success in developing high-converting creative content, with expertise in direct response marketing, UGC, and paid advertising channels. They will be responsible for managing the full creative process, from ideation to final execution, and ensuring that all campaigns meet our high standards of quality and performance.
As a key member of our marketing team, the successful candidate will work closely with our founders and other stakeholders to develop and implement innovative strategies that drive business growth and achieve our goals. They will also collaborate with our content manager to source and manage new content, and work with our editors and designers to ensure that all creative assets are visually compelling and on-brand.
- Manage the full creative process (from scripting to final execution) to produce high-converting creatives on an ongoing basis.
- Work with our content manager to find, manage, and source new content for use across all marketing channels.
- Drive measurable improvements in core advertising metrics across digital channels through improved creatives.
- Script UGC Direct Response Creatives.
- Use data from creative performance on Meta to dissect, analyze, and improve upon our creatives to continuously improve performance across our creatives.
- Work with our marketing team to come up with new creative concepts and ideas.
- Conduct strategic customer and competitor research to better optimize creative efforts.
- Provide creative reports on a monthly and quarterly basis.
- Determine next steps needed to scale Meta Ads further through better creative.
- Fully remote work environment.
- Fluent in English language.
- Direct Response Expertise: 3+ years of experience with performance creative for DTC brands or working at a creative agency is a must.
- Tools & Metrics: Proficiency in performance analytics tools such as Triple Whale, Motion, pitch decks, and spreadsheets to present ideas and campaign outcomes effectively.
- UGC Experience: Lots of experience with creating briefs for UGC creators to produce high converting content across paid channels.
- Creative & Analytical Mindset: Ability to generate fresh ideas, write scripts, shot listing, and make data-driven decisions based on ad performance.
- No issue working overtime or on weekends if needed.
- Excellent cultural fit as per our values.
- Basic psychology-based copywriting skills.
- USD $36,000 USD to $70,000 USD per year + Performance Bonus Structure based on experience and expertise.
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