Data-Driven Digital Strategist

Há 4 dias

Rio de Janeiro, Rio de Janeiro, Brasil beBeeMarketing Tempo inteiro US$120.000 - US$140.000
Performance Marketing Analyst

Nerdy is seeking a data-driven Performance Marketing Analyst to help manage, enhance, and develop the company's digital marketing campaigns and strategies. This role will play a pivotal part in driving our digital marketing efforts and achieving business goals.

The Performance Marketing Analyst will be responsible for enabling, developing, executing, and evaluating data-driven marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across various digital channels.

  • Bachelor's degree in Mathematics, Business, or a related field (Master's degree is a plus).
  • Proven experience in Marketing, UX, or Business Analytics.
  • Proficiency in analytics tools (GA4, GA360, Looker, Tableau).
  • Proficiency in at least one querying language (SQL preferred).
  • Operational experience with a Customer Data Platform (CDP) preferred.
  • An understanding of digital advertising platforms and marketing analytics tools.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and presentation skills.
  • A creative mindset and the ability to think outside the box.
  • Highly organized, with the ability to manage multiple projects simultaneously.
Responsibilities

The ideal candidate will have the following responsibilities:

  1. Develop and execute performance marketing strategies to achieve targeted Key Performance Indicators (KPIs), such as Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and conversion rates.
  2. Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
  3. Work with Marketing Operations, Data Engineering, and Product to ensure Marketing tools are properly set up and optimized.
  4. Utilize analytics tools to track campaign performance and generate actionable insights.
  5. Prepare regular performance reports and present findings to stakeholders.
  6. Continuously evaluate and provide optimization and strategic guidance on current and future campaigns.
  7. Collaborate with the UX/UI and content teams to improve landing page effectiveness and user experience to increase conversion rates.
  8. Plan and execute A/B tests to optimize ad creatives, landing pages, and other marketing elements.
  9. Communicate findings to improve campaign performance.

We are an apolitical company that values unity and focus on helping people learn. Our Nerdy Leadership Principles include Relentless Focus on Customers, Comfort with Ambiguity, Ownership, Simplify, Intellectual Curiosity, Build Teams, Think Big, Insist on High Standards, Bias for Action, Build Trust, Go Deep, Have Conviction, Deliver Results, and Be Right, a Lot.

Benefits

We offer a competitive salary paid in USD, a fully remote position, flexible paid time off, free Learning Membership for you and your household, a once-in-a-lifetime opportunity to help transform how the world learns, and a fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture.

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