Data-Driven Insights Specialist

1 semana atrás

Brasil beBeeAttribution Tempo inteiro R$72.000 - R$92.000
Web Analytics Role

Are you a skilled professional with a passion for data-driven insights? Do you have a knack for tracking and attribution?

This role is designed to deliver clean, reliable tracking and actionable insights for clients. You will work at the center of impactful client work, solving attribution puzzles and ensuring every click and conversion is tracked accurately.

The ideal candidate will understand the complexity of web tracking, Google Analytics 4 (GA4), Google Tag Manager (GTM), ad pixels, conversion APIs, and be able to connect the dots so marketing teams can trust their data and make better decisions.

This position requires strong analytical skills, attention to detail, and excellent communication skills to bridge technical insights with business needs. If you are passionate about data analysis and enjoy working in a fast-paced environment, this could be the perfect opportunity for you.

Key Responsibilities:
  • Implement, audit, and optimize GA4 setups with a focus on accurate attribution.
  • Build and manage GTM containers for event, conversion, and cross-platform tracking.
  • Configure and troubleshoot pixels, events, and APIs (Google Ads, Meta, TikTok, etc.).
  • Identify and fix attribution gaps across websites, cross-domain setups, and multiple platforms.
  • Align tracking setups with paid media campaigns to ensure reliable reporting.
  • Create dashboards (Looker Studio or similar) that make performance data easy to understand.
  • Document setups clearly and collaborate with performance marketing teams.

Required Skills & Experience:

We are looking for candidates with 3–5 years of hands-on experience with GA4 and GTM. Strong understanding of GA4's event/data model and GTM implementation best practices is essential. Proven expertise in attribution across Google Ads, Meta, and other major ad platforms is also required.

Candidates should have the ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers. Familiarity with conversion APIs, consent mode, and privacy-first tracking setups is highly valued.

Nice to Have:

Experience with server-side tagging and advanced data pipelines (e.g., BigQuery) is a plus. Knowledge of JavaScript for advanced tracking setups is also desirable. Additionally, experience building attribution-focused reporting frameworks is an asset.

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