Business Intelligence Analyst

Há 4 dias

Campinas, São Paulo, Brasil beBeeAnalytics Tempo inteiro R$90.000 - R$120.000
Job Title: Business Analytics Consultant

We are seeking a skilled professional to fill the role of Business Analytics Consultant. The successful candidate will possess a strong understanding of structured business problem-solving approaches and be able to communicate complex insights to senior leadership.

This role involves developing and implementing marketing analytics strategies, working closely with the technology team to advise on data strategy and requirements, and driving the marketing analytics learning agenda and strategy with the marketing team.

To be successful in this role, you will need to demonstrate a deep understanding of the CPG business landscape and key analytics solutions in the industry, as well as a strong understanding of investment vehicles, ROIs, marketing investment, and other drivers.

Key Responsibilities:

  • Translate business problems into analytical frameworks, generate actionable insights, and apply best practices for marketing organizations.
  • Communicate insights and make business recommendations to senior leadership teams.
  • Drive the marketing analytics learning agenda and strategy with the marketing team.
  • Work closely with the technology team to advise on data strategy and requirements.


Qualifications Required:

  • MBA or equivalent degree in business analytics, economics, or mathematics.
  • 6-10 years of experience in consumer insights, shopper insights, or business analytics with a minimum of 2 years in FMCG/CPG business.


Must Have Skills:

  • Deep understanding of structured business problem-solving approaches.
  • First principles approach to problem-solving.
  • Understanding of CPG business landscape and key analytics solutions in the industry.
  • Strong understanding of investment vehicles, ROIs, marketing investment, and other drivers.
  • Understanding of Nielsen/IRI data and metrics and household panel data.
  • Understanding of consumer and shopper data.
  • Good communication and interpersonal skills with high emotional quotient in stakeholder management.
  • Ability to quickly understand new concepts in the field of analytics.


Preferred Skills:

  • Marketing analytics background in FMCG domain.
  • Understanding of econometrics models.
  • Basic coding skills in Python, SQL.
  • Knowledge of visualization techniques and building dashboards in tools like PowerBI or Tableau.

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