Creative Lead for Digital Ad Campaigns

1 dia atrás

Contagem, Minas Gerais, Brasil beBeeCopywriter Tempo inteiro US$36.000 - US$70.000
Job Opportunity

The role of a Direct Response Copywriter entails leading the creative process for various ad campaigns. This includes developing and managing the entire creative process from scripting to final production, with a focus on improving performance across digital channels.

Responsibilities:
  • Develop comprehensive creative strategies to drive measurable improvements in advertising metrics.
  • Collaborate with content managers to source new content for all marketing channels.
  • Script high-converting UGC direct response creatives.
  • Conduct strategic research to optimize creative efforts.
  • Provide regular reports to track progress and identify areas for improvement.
Requirements:
  • At least 3 years of experience in direct response copywriting.
  • Proficiency in performance analytics tools such as Triple Whale, Motion, and spreadsheets.
  • Ability to generate fresh ideas, write scripts, and make data-driven decisions based on ad performance.
  • Familiarity with basic psychology-based copywriting principles.

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