Senior Digital Marketing Strategist
1 semana atrás
A rapidly growing organization is seeking a highly skilled Digital Advertising Manager to oversee the performance of display and paid social marketing channels across multiple products and business units.
The ideal candidate will have a proven track record of success in managing digital campaigns for B2B-focused SaaS organizations, with expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads, and Google Ads.
Key Responsibilities:
- Own the performance of display and paid social marketing channels across multiple products and business units.
- Lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement.
- Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns.
- Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization.
- Execute building, testing, and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)
- Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle.
Requirements:
- Bachelor's degree in Marketing or related field.
- 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations.
- Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads.
- Proficiency in Salesforce, Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred.
- Exceptional analytical skills, including data manipulation and financial analysis.
- Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing.
- Ongoing communication, project management and collaboration skills with the ability to work with both technical and business teams.
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