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Marketing Performance Analyst
2 meses atrás
Job Title: Marketing Performance Analyst
About the Role:
We are seeking a detail-oriented and analytical Marketing Performance Analyst to join our marketing team at Fanatee. The ideal candidate will play a crucial role in optimizing our marketing strategies by analyzing data, identifying trends, and providing actionable insights to enhance campaign performance for our games.
Key Responsibilities:
- Assist in the implementation of user acquisition campaigns across various digital channels, including mobile game advertising.
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of user acquisition campaigns, utilizing data visualization tools and techniques.
- Collaborate with cross-functional teams to gather data and insights for campaign planning and optimization, staying updated on industry trends and best practices in user acquisition and digital marketing.
- Generate reports on campaign performance and provide insights for continuous improvement, utilizing strong analytical and quantitative skills.
- Conduct A/B testing and provide recommendations based on data-driven insights, leveraging proficiency in Microsoft Office suite, especially Excel, or Google Sheets.
- Conduct market research to identify trends, competitors, and opportunities for user acquisition, utilizing strong problem-solving skills and enthusiasm for the digital marketing landscape.
Requirements:
- Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.
- Knowledge of basic marketing principles and concepts, with proficiency in English at an intermediate or advanced level.
- 1 year of experience with management of online advertising campaigns, including digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc.
- Strong analytical and quantitative skills, with the ability to interpret complex data sets and provide actionable insights.
- Familiarity with data visualization tools and techniques, with the ability to generate reports on campaign performance.
- Detail-oriented with the ability to manage multiple tasks simultaneously, with strong communication and interpersonal skills.
Preferred Skills:
- Previous work with mobile game advertising, including experience with digital advertising platforms.
- Familiarity with data visualization tools and techniques, with the ability to generate reports on campaign performance.
What We Offer:
In addition to a vibrant and enjoyable work atmosphere, we provide competitive compensation aligned with industry standards, flexible benefits, health and dental insurance, profit sharing, opportunities for career development, and direct engagement with professionals from major advertising companies. Although the position is primarily remote, our team serves as a hub for those seeking a dedicated workspace, with amenities such as a stocked fridge and ping-pong table.