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Social Media Business Development Specialist
2 semanas atrás
Strategic Social Media Marketing Professional
">We are seeking a highly skilled Social Media Account Manager to lead the development, execution, and optimization of social media programs for business clients.
The ideal candidate will possess a deep understanding of B2B communications and be able to translate complex offerings into compelling content. They will excel in building digital engagement strategies that drive awareness, authority, and lead generation.
- Develop and execute B2B-focused social media strategies/posts that align with client goals
- Monitor and optimize campaign performance using relevant KPIs and analytics
- Research industry trends, competitor positioning, and audience behaviors to inform content direction
- Create targeted, professional content for platforms such as LinkedIn, X, Facebook, Instagram, YouTube, and others
- Establish and nurture influencer and industry partnerships as applicable
- Contribute to innovation in social media processes, campaign frameworks, and measurement
Key qualifications include:
- Bachelor's degree in marketing, communications, or related field
- 3+ years of experience managing business to business (B2B) social media programs
- Strong client communication and presentation skills
- Attention to detail and quality
- Proficiency in using social platforms for B2B engagement
- Strong LinkedIn knowledge
- Experience with Hootsuite is a plus
This position involves working in an office environment.
