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**Brand Strategy Manager**, **Eye Care Specialist**, **Commercial Leader**

2 meses atrás

São Paulo, São Paulo, Brasil Abbvie Tempo inteiro

**Job Summary**

AbbVie is seeking a highly skilled **Brand Strategy Manager** to lead the development and implementation of commercial brand strategies and tactics. As a key member of the AbbVie team, you will be responsible for driving business growth and maximizing brand sales and margin.

**Key Responsibilities**

  • Develop and execute comprehensive brand strategies and tactics to drive business growth and maximize brand sales and margin.
  • Lead and coach sales teams to achieve sales performance goals and optimize resource utilization.
  • Collaborate with cross-functional teams to ensure timely and qualitative market intelligence information flow and effective brand strategy execution.
  • Develop and coach talent to ensure continuous high performance and engaged talent pipeline in sales and marketing.
  • Liaise with relevant area and global functions to integrate global and area strategy/tactics into local brand planning strategy and execution.

**Requirements**

  • Bachelor's degree or equivalent.
  • Relevant experience with proven track record of success in a marketing and sales leadership position within the biotech/pharmaceutical industry.
  • Ability to develop business vision, translate into strategies and actionable, realistic execution actions.
  • Excellent working knowledge of healthcare environment and evolving landscape.
  • Excellent knowledge of strategic and tactical marketing and sales principles and techniques.
  • Operates and leads effectively in a matrix structure.
  • Solid knowledge on finance principles and processes and English language proficiency verbally and in writing.

**Preferred Qualifications**

  • Proven track record of success in marketing and sales within FMCG, Media or Digital/IT industry.
  • Proven track record of having achieved extraordinary business results related to innovation.

**About AbbVie**

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.