Innovative Content Strategist

Há 18 horas

Rio de Janeiro, Rio de Janeiro, Brasil beBeeInfluencer Tempo inteiro R$80.000 - R$100.000
Job Title: Influencer Marketing Manager

We are seeking a highly motivated and experienced influencer marketing professional to join our team in Rio de Janeiro.

About the Role:
  • Develop and coordinate influencer marketing strategies in LatAm and the United States.
  • Manage influencer marketing campaigns, including strategy development, execution, reporting, and post-analytics for optimization.
  • Collaborate with local agencies for procurement, tenders, communication, and content approval.
  • Brief the digital media team to launch promotional campaigns for influencer content.
  • Work closely with owned media channels, including the Digital Media, and SMM teams.
  • Stay updated on industry trends and analyze competitors' influencer marketing activations.
  • Lead the ambassador program in Brazil.
  • Handle documentation and contracts with the support of the marketing operations team.
  • Utilize project management platforms (Wrike, Jira), data analytics dashboards (Tableau), and influencer marketing analytics platforms.
  • Develop and execute special content projects.
  • Coordinate in-house project teams for multimedia content projects involving SMM, PR, CRM, Digital, and business teams.
  • Develop tactics and strategies for local content projects in Brazil.
Requirements:
  • 4+ years of experience with Influencer Marketing projects.
  • Advanced English level: B2+
  • Elementary/Intermediate Spanish level: A2+
  • Proactive with solid decision-making skills and a data-driven approach.
  • Understanding of main marketing and PR metrics and KPIs, including media and performance.
  • Proficiency in using results forecasting and influencers' accounts' data to create effective media plans.
  • In-depth knowledge of the influencers' market landscape in Latin America and the United States, including niches, interests, PR risks, and audiences.
  • Experience in developing and executing content strategies with influencers.
  • Experience in developing and executing special projects with influencers or other multimedia content projects.
  • Experience in managing ambassador programs or long-term collaborations with influencers.

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