Strategic Customer Communication Professional

Há 2 dias

Curitiba, Paraná, Brasil beBeeCustomerEngagement Tempo inteiro R$72.000 - R$108.000
Customer Engagement Specialist Role

We are seeking a skilled Customer Engagement Specialist to drive our customer communication strategy.

The successful candidate will be responsible for maintaining and improving our sending infrastructure, maximizing performance metrics, and developing automated journeys across the customer lifecycle. They will also be required to have a solid understanding of event tagging implementation via Google Tag Manager/JavaScript and experience with CRM/Marketing Automation tools, such as Customer.io or Hubspot.

Key Responsibilities:

  • Maintain and improve sending infrastructure and domain reputation (SPF, DKIM, DMARC, IP health).
  • Maximize performance metrics: Delivery Rate, Open Rate, Click Rate, Conversions, Unsubscribes, Bounces, etc.
  • Own the CRM tool (Customer.io): maintenance, data hygiene, workflows, campaigns, events, user properties, segmentation.
  • Develop automated journeys across the customer lifecycle (onboarding, engagement, reactivation).
  • Define high-level storytelling and communication strategy.
  • Implement a structured experimentation roadmap (A/B tests, personalization logic, etc.).
  • Collaborate with the dev team to implement event-based triggers and user properties for automation.

Requirements:

  • Hands-on experience with CRM/Marketing Automation tools (Customer.io ideal; Hubspot, Braze, Iterable nice to have).
  • Experience designing automated communication flows.
  • A/B testing and data-driven optimization mindset.
  • Intermediate SQL skills.
  • Solid understanding of JavaScript-based event tracking via GTM.
  • Technically inclined: able to quickly learn and adapt to new tools.
  • Creative and strategic thinker who is excited by AI and automation opportunities.
  • Self-starter with a data-driven mindset.
  • Experience targeting Latino audiences in the U.S. and Puerto Rico.
  • Background in fintech or financial services.

This role offers the opportunity to work on cutting-edge projects and collaborate with talented professionals. If you are a creative and strategic thinker with experience in email marketing and CRM automation, we encourage you to apply for this exciting opportunity.

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