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Senior Marketing Manager LATAM

2 meses atrás

São Paulo, São Paulo, Brasil Edwards Lifesciences Tempo inteiro
Job Title: Senior Marketing Manager LATAM

Innovation is at the heart of everything we do at Edwards Lifesciences. As a Senior Marketing Manager for LATAM, you will play a critical role in driving our marketing efforts in the region, ensuring that our products and services meet the needs of our customers and stakeholders.

Key Responsibilities:
  • Develop and execute marketing plans for assigned countries in LATAM, including strategies and tactics to drive business growth and market share.
  • Maintain strong relationships with local Key Opinion Leaders (KOLs) and healthcare professionals, identifying opportunities to collaborate and drive business results.
  • Lead the development and implementation of event strategies for the region, aligning with local dynamics and EU event strategy.
  • Identify new growth opportunities within the HCP segments and drive the implementation of new product launches.
  • Support the establishment of the vision, strategy, and objectives of the THV division in large-sized countries.
  • Implement locally the Therapy Development initiatives and Economic Value campaigns.
  • Stay up-to-date with market dynamics and analytics, including market size and trends, competitive situation, reimbursement, etc.
  • Support local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities.
Requirements:
  • Bachelor's degree in a related field.
  • Healthcare industry experience, preferably in pharma or medical devices.
  • Extensive progressive marketing knowledge and experience.
  • Fluency in English and intermediate Spanish.
  • Availability to travel 40% of the time.
What We Offer:
  • Proven successful project management skills.
  • Proven expertise in Microsoft Office Suite.
  • Excellent documentation and communication skills, as well as interpersonal relationship skills, including negotiating and relationship management skills.
  • Recognized as an expert in your area with specialized depth within the organization.
  • Expert understanding of related aspects of marketing concepts and principles.
  • Extensive understanding of broad market research designs, develops market research programs, and coordinates with the global VOC manager.
  • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition, and changing market dynamics.
  • Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
  • Possess strong clinical knowledge, experience, and knowledge of the clinical areas where Edwards' products are used or intended to be used.
  • Strict attention to detail.
  • Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
  • Ability to manage competing priorities in a fast-paced environment.