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Marketing Manager

2 meses atrás

Rio de Janeiro, Rio de Janeiro, Brasil Haleon Tempo inteiro
Job Title: Marketing Manager - OTC Categories

Haleon is seeking a highly skilled Marketing Manager to lead the development and implementation of expert marketing strategies for our OTC categories in LATAM.

Key Responsibilities:

  • Develop and deploy the BU Expert Marketing Strategy for OTC categories and brands aligned with global expert programme.
  • Develop Brand Plans for a set of BMCs with LOC input, and in partnership with the BU Marketing and Digital teams.
  • Drive the launch of global Haleon Health Portal and relevant features, and develop the Expert media strategy that reflects the digital ecosystem per set of Priority brands.
  • Oversee A&P and drive strategic shifts per Expert Transformation Strategy, ensuring funds are allocated and managed efficiently for working and non-working media.
  • Lead the adoption/adaptation of relevant content for a set of Priority Brands from Category and Design markets.
  • Lead the creation of assets for a set of Priority Brands when no appropriate assets are available from the Category or Design Markets.
  • Identify Expert insight gaps for a set of Priority Brands across the BU and develop plans with CBIA to address these gaps.
  • Work in collaboration with BU and LOC medical, expert, training teams, to support creation and planning of training material for LOC Expert Field Force for a set of Priority Brands.
  • Review monthly Brand/Brands performance for a set of Priority Brands across the BU and collaborate with BU and LOC marketing teams to identify and approve mitigating actions to deliver Brand/Brands financial commitments and above market growth for sales and prescription.
  • Effectively influence several stakeholders to ensure buy-in to recommended strategies and plans with the support of the BU Expert Marketing Director.
  • Engage and energize internal and external stakeholders on the Expert strategy and marketing plans for a set of Priority Brands across the BU.
  • Build powerful relationships with LOC Marketing Managers, Expert Heads, cross-functional BU team, and Global Expert Team as appropriate.
  • Identify and share best practices across the LOCs to drive learning and reapplication per respective Priority Brands.

Requirements:

  • More than 7-8 years of experience in an OTC company Consumer Health.
  • Graduation in Marketing, Administration, or related fields.
  • Master's Degree is a plus.
  • Expertise in Brand Planning and P&L.
  • Excellent interpersonal and communication skills, with the ability to influence and build relationships with stakeholders at all levels.
  • Demonstrated ability to manage multiple priorities, manage LATAM team, work under pressure, and deliver results in a fast-paced environment.

About Haleon:

Haleon is an Equal Opportunity Employer. We strive to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We're committed to creating a workplace where everyone feels valued, respected, and empowered to contribute their best work. If you're passionate about making a difference in the lives of people and communities, we encourage you to explore this opportunity.