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You will play a pivotal role in analyzing, optimizing, and reporting on both organic and paid social media efforts. Your primary focus will be on driving awareness, engagement, and qualified lead generation for our software solutions.
Responsibilities:- Strategic Analysis
- Develop performance dashboards and reports to track social key performance indicators including engagement, reach, cost per lead, and return on ad spend.
- Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation.
- Stay current on industry trends, competitor activity, and platform algorithm changes within the software space.
- Organic Social Media
- Monitor and analyze the effectiveness of organic content across all active platforms.
- Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the buyer journey.
- Optimize publishing schedules, formats, and messaging based on data insights and content performance.
- Paid Social Media
- Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals.
- Set up targeting, tracking, and conversions for accurate performance attribution and full-funnel reporting.
- Continuously test creatives, messaging, and audience segments to drive performance in high-value accounts.
- Cross-Functional Collaboration
- Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives.
- Present social media reports and insights to stakeholders, making proactive recommendations for improvement.
You will collaborate closely with demand generation, product marketing, and content teams to improve campaign performance and align social media efforts with business objectives.
