Marketing CRM Senior Manager
Há 1 mês
Rappi is revolutionizing the way we interact with customers. As a CRM Senior Manager, you will play a critical role in driving customer loyalty and engagement through targeted digital strategies.
Key Responsibilities:
- Develop and implement CRM strategies to engage and retain customers through personalized communications.
- Analyze customer data and behavior patterns to identify audience segments and growth opportunities.
- Design and execute multi-channel campaigns (email, SMS, push notifications, etc.) to target specific customer groups based on lifecycle stages, purchase behavior, and preferences.
- Collaborate with cross-functional teams (marketing, product, data) to create tailored offers and benefits that add value to the customer journey.
- Monitor and report on campaign performance, making data-driven recommendations to optimize engagement and conversion rates.
Key Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (5+ years) in CRM management, preferably in e-commerce, retail, or tech startups.
- Expertise in audience segmentation, data analysis, and personalized marketing.
- Strong knowledge of CRM tools and platforms (Salesforce, HubSpot, Klaviyo, etc.).
- Ability to work in a fast-paced, dynamic startup environment.
- Excellent communication and project management skills.
- Results-driven with a focus on customer experience and retention.
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