Marketing CRM Senior Manager

3 semanas atrás

São Paulo, São Paulo, Brasil Rappi Tempo inteiro
About Rappi

Rappi is a company that is changing paradigms, revolutionizing the way we think about customer relationships. We believe in empowering our customers to achieve their goals, and we're looking for a talented CRM Manager to join our team.

Job Description

We're seeking a Senior CRM Manager to play a critical role in driving customer loyalty and engagement through targeted digital strategies. As a key member of our marketing team, you will oversee the development and execution of CRM campaigns aimed at improving customer lifetime value, retention, and satisfaction.

Key Responsibilities:
  • Develop and implement CRM strategies to engage and retain customers through personalized communications.
  • Analyze customer data and behavior patterns to identify audience segments and growth opportunities.
  • Design and execute multi-channel campaigns (email, SMS, push notifications, etc.) to target specific customer groups based on lifecycle stages, purchase behavior, and preferences.
  • Collaborate with cross-functional teams (marketing, product, data) to create tailored offers and benefits that add value to the customer journey.
  • Monitor and report on campaign performance, making data-driven recommendations to optimize engagement and conversion rates.
  • Stay updated on CRM trends and best practices to drive continuous improvement.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (5+ years) in CRM management, preferably in e-commerce, retail, or tech startups.
  • Expertise in audience segmentation, data analysis, and personalized marketing.
  • Strong knowledge of CRM tools and platforms (Salesforce, HubSpot, Klaviyo, etc.).
  • Ability to work in a fast-paced, dynamic startup environment.
  • Excellent communication and project management skills.
  • Results-driven with a focus on customer experience and retention.
  • Experience with A/B testing and campaign optimization.
Nice to Have:
  • Knowledge of customer lifecycle management and loyalty programs.
  • Familiarity with the grocery industry or similar fast-moving consumer goods (FMCG) sectors.

We're an equal opportunities employer, and we welcome applications from diverse candidates. If you're passionate about customer relationships and digital marketing, we'd love to hear from you

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