Seasonal CTC Planning Specialist

Há 3 dias


Barueri, São Paulo, Brasil beBeeStrategist Tempo inteiro R$60.000 - R$80.000
Job Title: Seasonal CTC Planning Specialist
  • A degree in Marketing, Business, or a related field is required.
  • 5+ years of experience in product marketing, brand, or CTC-related roles are essential.
  • Experience in the lifestyle, fashion, and sportswear industries is highly valued.

Key Responsibilities:

  • Develop seasonal CTC plans for the Originals category that align with global, market, and channel priorities.
  • Translate global Originals strategies into locally relevant assortments, stories, and go-to-market plans.
  • Collaborate with Merchandising to create consumer-focused, channel-appropriate product ranges.
  • Partner with Brand Activation to define impactful storytelling moments across the consumer journey.
  • Ensure readiness and sell-in excellence with Sales and Key Account teams.
  • Drive post-season analysis to optimize future strategies and product performance.
  • Maintain consistent and premium brand execution across all consumer touchpoints.

Key Relationships:

  • Global Brand Originals & CTC Teams
  • Local Marketing & Brand Activation
  • Sales & Key Account Managers
  • Merchandising & Range Architecture Teams
  • DTC (Retail & eCom)
  • Global & Local Business Units

Knowledge & Skills:

  • Deep understanding of the Originals consumer and streetwear trends.
  • Strong strategic thinking with the ability to translate vision into actionable plans.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Data-driven mindset with analytical and commercial acumen.
  • Strong storytelling and communication skills, both visual and verbal.


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