Senior Advertising Planning Specialist

1 semana atrás


São Paulo, São Paulo, Brasil Warner Bros. Discovery Tempo inteiro
Job Description

The Ad Sales Planning department at Warner Bros. Discovery plays a pivotal role in the company's sales ecosystem, fostering strategic partnerships and optimizing advertising sales planning activities.

Key Responsibilities:

  • Provide expert support to the sales team, contributing to the development of projects and commercial proposals by analyzing client needs and market trends.
  • Cultivate interdepartmental collaboration between Sales, Operations, Trade Marketing, Business Support, Content, Programming, and Creative Brand Solutions teams to drive operational efficiency and alignment in work practices.
  • Identify opportunities and projects that meet current market demands and anticipate future client needs by analyzing market advertising trends.
  • Manage the client portfolio alongside the sales team, ensuring seamless alignment with the company's portfolio and driving revenue growth for the ad sales area.
  • Contribute to the construction and improvement of internal processes, ensuring operational efficiency and alignment in work practices.

Major Activities:

  • Support executives in developing media proposals for client briefings and drive revenue growth for the ad sales area.
  • Assist the team with complex tasks and contribute to the improvement of internal processes.
  • Analyze client portfolio and market advertising trends to propose solutions that increase revenue for the ad sales area.
  • Collaborate with the team to address questions about processes, tools, and day-to-day challenges, promoting a culture of innovation and excellence.

Requirements:

  • Interest in the advertising, marketing, or similar industry, with a focus on data analysis and problem-solving skills.
  • Diploma or equivalent experience in advertising, marketing, or a related field, preferably with a background in market research or analytics.
  • Ability to create engaging PowerPoint presentations with clarity and conciseness, effectively communicating ideas and insights to stakeholders.
  • General knowledge of creating Excel spreadsheets, including data analysis and visualization techniques.
  • Desirable: Knowledge of media metrics (e.g., reach, frequency, impressions, views), with a strong understanding of market trends and consumer behavior.

Estimated Salary:$70,000 - $90,000 per year



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