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Data Insights Strategist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeData Tempo inteiro R$125.000 - R$220.000
Job Description

The Data Analytics Manager will lead the development and implementation of web, contact, and marketing performance analytics strategies for assigned clients. This role requires an ability to deeply understand client goals and KPIs, operationalize and manage data and analytics integrity between Google Analytics, paid media platforms, MAPs, and CRMs.

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This includes synthesizing data into actionable insights, evaluating new opportunities for greater accuracy, and keeping ahead of industry trends. The role also involves conveying complex data insights to provide a strategic path forward to maximize business outcomes.

Key responsibilities include:

  1. Guide and work closely with planning teams and client teams to identify and answer important questions, give actionable recommendations, and deliver "data-driven" marketing investment decisions across multiple channels.
  2. Strong attention to detail and ability to quality-check team's work to ensure that data anomalies/mistakes are caught prior to delivery of analysis to client teams.
  3. Create and manage deliverables against detailed project plans that align expectations with outcomes.
  4. Develop training plans for account management/project management team to make one-off campaign insights and provide recommendations to clients.
  5. Coaching/mentoring/managing stakeholders, growing the firm's Data/Analytics Center of Excellence.
  6. Monitoring of all client accounts and maintaining overall accuracy in the overall measurement and strict adherence to analytics policies.
Required Skills and Qualifications

Minimum 5 years of hands-on experience in analytics strategy, implementation, execution, access permission, and audience development.

Bachelor's degree (required).

Additional qualifications:

  • Experience in B2B environment preferred.
  • 2-3 years agency experience, specifically in digital, marketing, brand management, or consulting.
  • Experience in cross-functional, remote team environments.
  • Deep understanding of both Google Analytics Universal and Google Analytics 4, analytics trends, including plans on transitioning all accounts to the latter.
  • Proficient in Google Tag Manager, JavaScript, and web development.
  • Able to navigate and analyze MAP and CRM contact and marketing performance data.
  • Ability to create dashboard views of data to support data storytelling is a plus.
  • Ability to map data across platforms is a plus.
  • Familiarity with Google Analytics Terms of Service and User Policies.
  • Familiarity with government legislation, such as GDPR.
  • Analyze performance metrics across digital channels and create actionable insights into how to drive best-in-class retention marketing programs.
  • Build data and strategic best practices, including conducting ongoing audits of analytics tools and needs.
  • Identify gaps in toolset and metrics data and participate in selecting and implementing new tools where there are opportunities for gap-filling and improvement.
  • Strong understanding and experience with mapping paid media platform data and KPIs for pre, during, and post-campaign analysis.
  • Experience with Marketing Platforms, such as Hubspot, Marketo, and/or Pardot, and CRM integration, able to ensure full funnel tracking and attribution of marketing performance metrics/KPIs and revenue is set up correctly across systems.
  • Proficient in various software programs, such as Word, PowerPoint, Excel, or G-Suite counterparts.
  • Strong critical thinking and problem-solving skills, demonstrated ability to mine data for relevant and actionable insights.