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Email Marketing Professional

2 semanas atrás

São Paulo, São Paulo, Brasil beBee Careers Tempo inteiro

Email Marketing Professional

We are seeking an experienced professional to develop and execute email marketing strategies within Salesforce Marketing Cloud. The ideal candidate will have a strong understanding of email marketing best practices and be able to create and implement effective email campaigns.

Responsibilities:
  1. Develop and execute email marketing strategies that align with business goals.
  2. Configure and manage Data Extensions and Lists in SFMC.
  3. Utilize SQL for advanced database segmentation to target highly relevant campaigns.
  4. Develop and execute automations in Automation Studio to streamline marketing processes.
  5. Monitor and analyze email marketing campaign performance, identifying opportunities for improvement, and reporting results.
  6. Collaborate with Marketing, Sales, and IT teams to ensure data integration and execution of cross-channel campaigns.
  7. Stay up-to-date with the latest email marketing trends and best practices.

Requirements:

  • At least 2 years of proven experience with Salesforce Marketing Cloud.
  • Strong expertise in configuring and operating Email Studio.
  • Knowledge of email marketing best practices, including design, deliverability, and A/B testing.
  • Proven experience in database segmentation using SQL within SFMC.
  • Familiarity with other SFMC modules such as Automation Studio and Content Builder.
  • Excellent communication skills, teamwork, organizational abilities, and proactivity.