Product Content Specialist

Há 21 horas

São Paulo, São Paulo, Brasil beBeeExecutive Tempo inteiro R$55.000 - R$85.000
Job Title: Product Marketing Executive

SportyBet is seeking a passionate and skilled product marketing executive to join our growing digital marketing team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, online games, experienced in content strategy and copywriting.

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Key Responsibilities:
  • Lead and manage the content strategy for SportyBet's product.
  • Support the planning, coordination, and execution of brand campaigns.
  • Identify key sports events and trends based on data and market knowledge.
  • Plan the product content on a bi-weekly basis, including homepage banners, featured blocks, landing pages, and promotions.
  • Align product content with broader marketing strategies in collaboration with the marketing team.
  • Work with the operations team to ensure proper execution of the planned content.
  • Brief the design team on all creative demands related to the platform.
  • Responsible for all copywriting and translations on the product, ensuring clear, engaging, and localized content.
  • Analyze performance data and provide insights to improve future content and campaigns.

Requirements:

  • Degree in Marketing, Advertising, Business Administration, or related fields.
  • 2 years minimum experience in content coordination.
  • 2 years minimum experience in copywriting.
  • Native/Professional level of Portuguese and English, written and spoken skills.
  • Solid coordination and leadership skills, able to drive projects and align stakeholders.
  • Excellent knowledge of the iGaming industry - both real sports and online games.
  • Good understanding of sports market schedules.
  • Excellent communication and planning skills to deal with internal and global stakeholders.
  • Excellent attention to detail skills.
  • Hands-on, creative, self-starter with the ability to work both independently and collaboratively.

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