Marketing & CRM Director

Há 7 horas


São Paulo, São Paulo, Brasil MSC CRUISES Tempo inteiro

Job Purpose

Align MSC Cruises' sales strategy with guest communication to achieve revenue goals and increase Brazilian guest numbers onboard.

Key Responsibilities

• Monitor sales and performance trends.

• Collaborate on offer development, email marketing, and sales support materials.

• Identify and send targeted offers to travel agents and guests with sales potential.

• Coordinate advertising agency actions to attract new clients for MSC Cruises' database.

• Work with the corporate team to adapt, translate, and coordinate CRM actions for the local market.

• Coordinate the Future Cruise Credit (FCC) program with the corporate team.

• Review and approve communication materials related to the program.

• Report local and any other issues to the corporate team.

• Coordinate satisfaction surveys filled onboard with the corporate team.

• Report strengths, weaknesses, comments, and compliments to the board of directors at product meetings.

Qualifications

• Marketing, Communications, or related field degree.

• Fluent English, both spoken and written.

• Ability to translate Portuguese to English.

• Knowledge of multiple destinations.

• Experience in product marketing, life cycle, and product analysis.

• Ability to manage multiple projects simultaneously.

• Strong communication and versatility skills.

• Data analysis and negotiation skills.

• Intermediate MS Office package and Marketo knowledge.



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