Career Growth Strategist
Há 2 dias
Our next step in career growth
The Media and Content Analyst plays a crucial role in building and optimizing media and content strategies for brands in the industry.
Responsibilities:
- Develop briefings for the media agency aligned with campaign objectives.
- Ensure and execute pre-campaign stages: definition of assets, CTAs, and audiences to meet deadlines.
- Support the implementation, monitoring, and optimization of KPIs (CPM, CTR, CPC, ROAS) to ensure campaign success.
- Lead the creation of post-campaign reports along with the agency.
- Support stakeholder management at the media agency.
Requirements:
- Higher education in Marketing, Advertising, Communication, Administration, or related areas.
- 2+ years of experience in media, digital media, and/or retail media, focusing on performance.
- Strong knowledge of media platforms (Meta, Google Ads, TikTok, Amazon Ads, etc.), including planning and purchasing processes.
- Familiarity with content asset management: monitoring production, availability, and timely delivery.
- Excellent analytical skills to interpret data, generate insights, and support decision-making.
- Fluent English (reading, writing, and conversation) is mandatory.
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