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As a seasoned Data Scientist, you will be responsible for developing and implementing cutting-edge analytical frameworks to inform and optimize marketing strategies across the customer lifecycle. You will work closely with cross-functional teams to design and deploy models for account-based marketing, mixed media modeling, and multi-touch attribution.
Your focus will be on maximizing ROI from marketing investments, improving targeting and personalization, and driving measurable growth across acquisition, engagement, and retention. You will apply advanced analytics to complex data sets spanning paid, owned, and earned channels, contributing directly to lifecycle marketing programs and experimentation.
The ideal candidate has experience in marketing analytics, particularly in account-based marketing, MMM, and attribution modeling. They should possess strong business acumen, a deep understanding of modern marketing tech stacks and channels, and the ability to translate technical findings into actionable business insights.
