Mobile Data Insights Specialist

1 dia atrás

Brasil beBeeAnalytics Tempo inteiro R$80.000 - R$100.000
Job Title: Mobile Analytics Specialist

We are seeking a skilled Mobile Analytics Specialist to join our team. As a key member of our analytics department, you will play a vital role in delivering high-quality data and insights that inform our mobile marketing strategies.

This is an excellent opportunity for someone who enjoys working with complex data sets, identifying trends, and developing creative solutions to drive business growth.

  1. Implement and Optimize Mobile Analytics Setups: Use tools like Firebase, Adjust, Appsflyer, or Branch to implement, audit, and optimize mobile analytics setups.
  2. Configure and Troubleshoot In-app Event Tracking: Ensure seamless integration of in-app event tracking, conversion tracking, and attribution flows across various platforms.
  3. Align App Tracking Setups with Paid Campaigns: Collaborate with performance marketing teams to align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  4. Support Integration of SKAdNetwork (SKAN): Ensure smooth integration of SKAdNetwork (SKAN) for iOS campaigns and maintain data quality.
  5. Identify and Resolve Attribution Discrepancies: Proactively identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build Dashboards for Mobile Performance Visualization: Develop clear and concise dashboards using Looker Studio, BigQuery, or other Business Intelligence tools to visualize mobile performance.
  7. Document Technical Setups and Collaborate with Teams: Maintain accurate documentation of technical setups and collaborate closely with performance marketing teams.

Required Skills and Qualifications:

  • 3-5 Years of Experience with Mobile Analytics Tools: Possess hands-on experience with mobile analytics tools such as Firebase, Adjust, Appsflyer, or Branch.
  • Strong Understanding of Mobile Attribution Models: Have a solid grasp of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android Tracking Limitations: Be aware of iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience Working with Paid Acquisition Tracking: Have experience working with paid acquisition tracking for mobile apps.
  • Ability to Troubleshoot SDK Integrations: Possess the skills to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear Communication Skills: Demonstrate strong communication skills to bridge technical insights with marketing needs.

Nice to Have:

  • Experience with Server-to-Server (S2S) Integrations: Have experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of Privacy-first Tracking Approaches: Be familiar with privacy-first tracking approaches and consent frameworks.
  • Exposure to Funnel Reporting and Cohort Analysis: Have exposure to funnel reporting and cohort analysis for mobile growth.

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