Senior Marketing Manager, Latin America

3 semanas atrás


São Paulo, São Paulo, Brasil Dolby Laboratories Tempo inteiro

Marketing Communications Leader

Dolby Laboratories is seeking a seasoned Marketing Communications Leader to drive our B2C2B marketing efforts across Latin America. As a key member of our team, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, foster customer adoption of our technologies, and influence consumer purchases of Dolby-enabled products.

Key Responsibilities:

  • Develop and implement Dolby's B2B2C Integrated Marketing Strategy to drive awareness and support among creators, industry partners, and consumers.
  • Lead PR agency in developing a communications strategy to advance Dolby's position as an industry leader and achieve strategic goals with external audiences.
  • Create and manage LATAM digital, social, and influencer strategy to grow Dolby's fan base and engagement with creators, partners, and consumers.
  • Develop and execute Dolby's partner, creator, and consumer events strategy.
  • Develop partner marketing initiatives to incorporate Dolby into partner programs and ensure Dolby's technologies are promoted effectively across all touchpoints.
  • Work with partners and global teams to deploy compelling demo experiences that highlight Dolby's value and influence purchase decisions.
  • Manage the localization of global content and the creation of local content across various channels, ensuring consistency throughout the consumer journey.
  • Collaborate with research teams to identify insights that inform the marketing approach in LATAM.
  • Set and deliver annual marketing performance metrics. Manage the budget to support key priorities and optimize ROI. Track and report on marketing activation results.

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree preferred.
  • 8+ years of experience in regional or local marketing leadership roles for global companies with a track record of success in B2C2B marketing in LATAM.
  • Experience with consumer electronics, mobile OEMs, automotive brands, or entertainment industry preferred. Relationships with leading cinema chains are advantageous.

Desired Characteristics:

  • A leader with both creative and analytical abilities who can inspire teams to achieve measurable outcomes.
  • Strategic, proactive, and collaborative.
  • Innovative, with the ability to engage others in new ideas.
  • Ability to develop and implement both strategic programs and supporting tactics.
  • Strong balance of practical mindset and business acumen to lead through complex marketing operations.
  • Global sensibilities with the ability to work with virtual teams.
  • Fluent in Portuguese, Spanish, and English.
  • Willingness to travel (up to 40%).


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