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Product Growth Strategist
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Ruby Labs is a pioneering health and wellness company that empowers individuals to achieve lasting weight goals and optimal health through a personalized program. Our approach combines proven science with dedicated 1-on-1 coaching, addressing all aspects of well-being: sleep, nutrition, movement, stress, and medication. We utilize data-driven insights and expert guidance to provide a tailored experience, while user-friendly technology keeps our users connected and supported.
About the RoleWe are seeking a seasoned Product Growth Manager to lead the optimization of user activation, retention, revenue, and customer lifetime value (CLV) across our product portfolio. This individual will drive continuous product experimentation and iteration, directly influencing our revenue targets. If you're passionate about growth and ready to make a significant impact, this role is for you.
Key Responsibilities- Develop a comprehensive roadmap and take product concepts from ideas through validation, shipping, measurement, and iteration.
- Establish and ensure key performance indicators (KPIs) in product-related metrics, such as activation, retention, referrals, revenue, and CLV.
- Maximize landing page, site, and funnel experiences by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test.
- Drive the A/B testing program with a focus on implementing strategies that improve conversion rates – install conversion and subscription conversion.
- Measure cohort CLV performance by acquisition channel/campaign, creating a feedback loop with the marketing team.
- Serve as a subject matter expert on the design of experiments, including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations.
- Implement behavioral psychology methods into the buying funnel to improve conversions and increase average revenue per user (ARPU).
- Lead and guide the team in identifying product opportunities, defining product problems, and delivering product solutions throughout the product life cycle.
- 6+ years of growth product management experience, specializing in B2C subscription models.
- Expertise in conversion rate optimization, ideally for D2C, subscription-based web apps.
- Experience in D2C subscription-based industry (ideally health & fitness, entertainment, or gaming).
- Strong level of spoken and written English.
- Proficiency in key web analytics tools (e.g. Google Analytics, Posthog, Mixpanel), web testing platforms (e.g. Optimizely, Apptimize, GrowthBook, etc.).
- Analytical data-driven mindset with a deep understanding of data visualization techniques.
- Create and review user stories (inc. granular breakdowns, acceptance criteria, QA).
- Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementally testing, usability testing).
- Experience as an end-to-end owner of the product development life cycle from inception through planning to launch.
- Experience building products for web experiences.
- Proficiency in using product management tools such as JIRA, Trello, or Asana.
- Proficiency in agile project management methodologies such as Scrum or Kanban.
- Proficiency in using CRM tools such as, Signal, and Braze.
- Experience in growth marketing channels such as Google, Meta, and TikTok ads.
- Experience in health tech or digital pharmacy space.
Ruby Labs operates within the Central European Time (CET) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET, ensuring optimal collaboration and communication during working hours.
Benefits- Remote Work Environment: Enjoy the flexibility to work from anywhere, promoting a healthy work-life balance.
- Unlimited PTO: Take advantage of unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities, with tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
