Chief Customer Experience Officer

1 dia atrás

Brasil beBeeCRM Tempo inteiro R$40.000 - R$80.000
Senior CRM Analyst Job

Job Summary:

Seeking an accomplished Senior CRM Analyst to spearhead the development and implementation of our CRM strategy, ensuring a cohesive customer experience across all touchpoints. The ideal candidate will possess a deep understanding of CRM platforms and marketing automation tools, along with exceptional analytical and communication skills.


Key Responsibilities:

  • Crm Strategy Development: Develop, implement, and monitor the crm strategy, ensuring an integrated and consistent journey across channels (physical stores, e-commerce, digital).
  • Email Marketing And Automation: Structure and manage email marketing, SMS, push notification, and crm automation campaigns.
  • Customer Segmentation And Management: Create and support customer base segmentation and management, ensuring data quality and strategic insights.
  • Performance Monitoring: Define and monitor crm performance KPIs (engagement, open rate, conversion, LTV, churn, etc.).
  • Cross-Functional Collaboration: Collaborate with paid media, trade, branding teams to align communication across all digital channels.
  • Data Analysis: Support bi team in analyzing customer behavior and developing dashboards.
  • Tech Evaluation: Evaluate new technologies, tools, trends in crm digital marketing.
  • Test And Optimization: Conduct ab tests implement best practices optimize campaign performance ROI.
  • Activation And Engagement: Develop activations different clusters strengthen customer relationships engagement brand.

Requirements:

  • Education: Bachelor's degree in marketing business administration communications related fields.
  • Experience: Minimum 3 years experience with crm experience luxury market plus.
  • Skills: Proficiency in crm platforms (salesforce oracle adobe rd station power bi similar); experience marketing automation email/sms/push delivery tools; strong analytical skills advanced knowledge excel google analytics/ga4; experience customer base segmentation campaign personalization.
  • Languages: Advanced/fluent english.
  • Soft Skills: Strong communication skills collaborative mindset ability manage multiple projects.

What We Offer:

A dynamic work environment and opportunities for professional growth and development.

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