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Content Strategist
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About Airalo
Airalo is a pioneering eSIM store that empowers global connectivity in over 200 countries and regions. We're revolutionizing the telecom industry with a digital service that values diversity, inclusion, and equity. Our team spans 50+ countries and six continents, united by a commitment to seamless connectivity.
About the Role
We're seeking a highly skilled Content Specialist to join our team. As a key member of our Global Content team, you'll develop content strategies aligned with Airalo's short-term and long-term country targets. Your expertise will drive engagement, inform growth, and enhance our brand presence.
Responsibilities
- Collaborate with the Director of Growth to create content strategies that meet Airalo's objectives.
- Develop an editorial calendar with the Global team to ensure cohesive content delivery.
- Work with Airalo's Growth divisions to publish engaging content, including blog posts, social media, and multimedia content.
- Optimize content for SEO and ASO best practices to drive traffic and user engagement.
- Manage content distribution across online channels and social media platforms.
- Ensure compliance with local laws and regulations.
- Stay up-to-date with industry developments and generate new ideas to enhance content quality.
Requirements
- Bachelor's degree and 3+ years of experience in content creation, SEO, and ASO.
- Excellent understanding of SEO and ASO channel management and best practices.
- Strong analytical skills and experience with app analytics tools.
- Fluency in English and Portuguese, with impeccable verbal and written communication skills.
Preferred Qualifications
- Understanding of UX copywriting and technical content.
- Experience working on international brands and cross-functional teams.
- Knowledge of eSIM and GSMA-related technologies and services.