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Senior Data Analyst
2 semanas atrás
We are seeking an accomplished Data Analyst to lead the way in delivering actionable insights and high-quality tracking for our clients.
This role is ideal for individuals who possess a deep understanding of web tracking complexity, GA4, GTM, ad pixels, conversion APIs, and can effectively connect the dots for reliable data-driven decisions.
Key Responsibilities
- Design, audit, and optimize GA4 setups for accurate attribution.
- Create and manage GTM containers for event, conversion, and cross-platform tracking.
- Configure and troubleshoot pixels, events, and APIs (Google Ads, Meta, TikTok, etc.).
- Identify and resolve attribution gaps across websites, cross-domain setups, and multiple platforms.
- Synchronize tracking setups with paid media campaigns for reliable reporting.
- Develop dashboards (Looker Studio or similar) for easy performance data understanding.
- Document setups clearly and collaborate with performance marketing teams.
Required Skills & Experience
- 3–5 years of hands-on experience with GA4 and GTM.
- Proven expertise in attribution across Google Ads, Meta, and other major ad platforms.
- Strong understanding of GA4's event/data model and GTM implementation best practices.
- Ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers.
- Familiarity with conversion APIs, consent mode, and privacy-first tracking setups.
- Clear communication skills to bridge technical insights with business needs.
Nice to Have
- Experience with server-side tagging and advanced data pipelines (e.g., BigQuery).
- Knowledge of JavaScript for advanced tracking setups.
- Experience building attribution-focused reporting frameworks.
