Smb Regional Marketing Manager, Latam

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
SMB Global Business Marketing (GBM) is a fast-growing team that supports this mission by engaging, educating, and enabling small and medium-sized businesses and agencies around the world and helping them unlock the unique power of our platform. We are creative entrepreneurs at heart. We dig in and bring innovative marketing solutions to life in service of SMBs, and the business as a whole, across campaigns, creative content, strategic programming, and more.
We're building a team of innovative self-starters and problem-solvers who thrive in a fast-paced environment and are hungry to grow. The SMB Regional Marketing Manager, LATAM is an exciting opportunity to help introduce TikTok to Latin America (LATAM) SMBs and enable their early success on the platform. This is a leadership role in the Upper Funnel segment of the larger SMB GBM team, owning responsibility for our lead generation and enablement goals in key LATAM markets.

**Responsibilities**:
Overall, the SMB Regional Marketing Manager, LATAM is responsible for helping build a robust Upper Funnel of SMB advertiser prospects across key markets in the region and equipping them for early success on the platform. You'll achieve this through a variety of strategic partnerships, programming, campaigns, and channel marketing efforts. Specific responsibilities include:

- Develop comprehensive SMB Upper Funnel marketing strategy for LATAM
- Develop and maintain a clear understanding of country-specific nuance and needs and support adjustments in each key market as appropriate across strategy, messaging, programming, etc.
- Own and deliver against regional targets relating to awareness, traffic, lead generation, and product adoption/funnel progression
- Execute activities and collaborations to expand reach and impact of Upper Funnel programming, managing all related tasks including developing creative/project briefs, localizing content, working with agencies, engaging partners, etc.
- Leverage, optimize organic marketing channels (website, social, blog, newsletter, etc) to boost traffic and engagement
- Create measurement infrastructure to properly track and assess progress to goals
- Work closely with Regional SMB Sales team counterparts to align on priorities, strategies, and programming
- Collaborate with SMB Regional Marketing Leads on joint Upper Funnel iniatives
- Regularly report on strategy progress, opportunities, and challenges
- Liaise and leverage opportunities with other internal cross-functional partners to advance SMB Upper Funnel marketing goals
- Identify, pursue thought leadership and other strategic positioning opportunities within SMB marketing landscape (conferences, events, panels, etc.)
- Represent team/TikTok in external programming, media opportunities as needed
- 5-7 years of experience in a relevant marketing role
- Demonstrated experience in developing, executing innovative strategies that have driven quantifiable results
- A deep understanding of the local SMB competitive landscape and knowledge of general SMB needs and challenges
- Ability to balance visionary thinking with operational excellence
- Experience managing creative agencies
- Expert written and verbal communication skills, with the ability to persuade at the leadership level
- Experience with tracking and analysis of key marketing impact metrics
- Collaborative mindset, with ability to accommodate competing ideas and priorities in one cohesive strategy
- Passion for TikTok
- Fluency in written and spoken English, plus Spanish and/or Brazilizan Portuguese
- Bonus points for expertise in the areas of design, content production, and/or brand strategy

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.