Category Marketing Head, Brazil Retail

Good written and verbal communication in English and Portuguese.
- Ability to operate both strategically and tactically
- Team management experience
- A willingness to roll up sleeves to get things done.
- Ability to analyze data quantitatively using metrics to back up assumptions and identifying opportunities.
- Experience in online merchandising and/or e-commerce executing customer-facing online experiences.
- High attention to detail and proven ability to manage competing priorities simultaneously.
- Experienced with A/B testing and statistics.
- Familiarity with traffic metrics and reporting.

Job summary

The Head of Category and Programs Marketing will act as the point of contact for the Amazon Marketing team on behalf of category business, centralizing all requests and reporting results.

The area of responsibilities for this role includes:

- Build Categories and Retail Programs customer engagement strategies
- Bring customer insights to support and influence category and programs strategies and plans
- Build processes to ensure a smooth execution across multiple teams, and continuously improve the workflow to drive operational excellence.
- Define COOP strategy and monitor results
- Manage a team that:

- Owns all on-site campaigns for categories.
- Owns digital campaigns from end to end: manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends for customers already registered at Amazon
- Manages day-to-day campaigns to drive sales.
- Understands customer lifestyles and segmentation and creates testing plans to optimize for engagement.
- Develops and analyzes performance metrics and articulate these into written narratives to drive business decisions.
- Partners across internal teams to develop and implement optimal customer experiences.
- Works with cross-functional teams on campaign calendar and execution planning.
- Proposes, manages and implements the online marketing and promotion plans in cooperation with other teams.
- Conducts regular quality control of our website by drawing on quantitative results.
- Continuously observes industry trends and refreshes the website to reflect such trends.
- Creates experiment frameworks, analyzes results, and structures escalable campaigns.
- Drives experiments to continuously improve efficiency of marketing tactics and scale the impacts.
- Designs COOP objectives and monitors cross retail results

The successful Head of Category and Programs Marketing must be able to:

- Develop a deep understanding of business drivers and metrics to bring valuable inputs that improve customer experience and business results
- Work in partnership with Cat leads and Program Leader to improve customer experience and engagement
- Bring a clear vision to guide team's work
- Develop and motivate the team
- Roll up the sleeves and execute the day-to-day campaigns to drive sales while guiding the team to scale campaigns
- Propose and analyze the results of on-site experience testing, communicate learnings upwards and internationally, and use the data to drive future tests.
- Propose and implement customer experience improvements by using customer data
- Have a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development.
- Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
- Work with cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines.
- Blend of strategic thinking and keen attention to detail that leads to the biggest impact.
- Monitor customer engagement through purchase intention metrics.
- Familiar with TML and/or website content management systems.
- Advanced experience of analytical tools e.g. Excel.
- Knowledge of SQL or other database query language.