Director of Marketing

**General Information**:

- Country/Region- Brazil-
- Province/City- Sao Paulo-
- Hiring Entity- Rosewood Sao Paulo-
- Department- Sales & Marketing-
- Job Type- Full-time Permanent**OUR PURPOSE AND CULTURE**-
- At Rosewood São Paulo, we are driven to create a future where people and place enrich one another.-
- We are wholly committed to rooting ourselves deeply in the culture and community of São Paulo while setting new benchmarks for positive impact.-
- As a pioneering collective with a shared purpose, we curate extraordinary moments and honor the soul of every place along our journey.-
- At Rosewood, we answer The Calling. Together, we Make the Place.-
- **
THE TEAM**-
- You’ll be joining our passionate Marketing & Communications Team, the creative force behind Rosewood São Paulo’s brand presence and storytelling.-
- This team blends strategic vision and artistic sensibility to connect our guests, associates, and community to the essence of the Rosewood brand — through innovative campaigns, authentic partnerships, and powerful narratives that reflect the beauty and cultural richness of Brazil.-
- **
HOW YOU’LL MAKE THE PLACE**-
- Lead the strategic marketing and communications efforts for Rosewood São Paulo, positioning the hotel as a leader in the ultra-luxury segment.
- Develop and execute a comprehensive 360° marketing plan encompassing brand, digital, public relations, social media, and partnerships.
- Manage marketing, PR, and social media agencies, ensuring alignment with the global brand vision and measurable impact on key business goals.
- Oversee the hotel’s digital presence, website performance, SEO, and CRM initiatives, ensuring seamless integration between storytelling and conversion.
- Partner with the Director of Sales & Marketing to build holistic strategies that drive awareness, engagement, and revenue across all segments.
- Build and maintain strong relationships with local and international media, influencers, and strategic partners to amplify the Rosewood brand voice.
- Lead and inspire a multidisciplinary team, fostering creativity, accountability, and innovation across all communications and brand touchpoints.
- Ensure consistency and excellence in visual identity, copy, and tone across all marketing materials and platforms.
- Plan and execute high-impact photo and video productions, events, and activations that capture the spirit of Rosewood São Paulo.
- Act as a Brand Champion, ensuring the property’s messaging aligns with corporate direction while celebrating its local identity.
- Support internal communications and employer branding initiatives in partnership with the Talent & Culture team, promoting engagement and pride among associates.
- Manage marketing budgets efficiently, ensuring ROI and alignment with annual KPIs and business priorities.

**
COULD THIS BE YOU?**-
- You hold a degree in Marketing, Communications, Business, or a related field.
- You have at least 10 years of leadership experience in marketing and communications within the luxury hospitality or lifestyle sectors.
- You are a visionary storyteller, skilled at crafting compelling narratives that connect brands to people and culture.
- You combine strategic thinking with creative flair, driving campaigns that deliver measurable impact and emotional resonance.
- You have experience managing agencies, large-scale campaigns, and high-profile events.
- You are fluent in Portuguese and English (both written and spoken); additional languages are a plus.
- You are data-driven, highly organized, and thrive in a fast-paced, collaborative environment.
- You possess exceptional interpersonal and leadership skills, capable of inspiring teams and building meaningful relationships with internal and external partners.
- You are passionate about sustainability, culture, and community engagement — values that are at the heart of the Rosewood philosophy.

**
OUR COMMITMENT TO YOU**-
- At Rosewood, we are committed to fostering a culture where collaboration, sustainability, and personal growth are at the heart of everything we do.-
- We value diversity in all its forms and are dedicated to creating an inclusive, respectful, and equitable workplace aligned with the principles of genuine hospitality.