Head de Marketing Alcoholic Ready to Drink Brazil

For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life. In this role you will be responsible for the FAB category, partnering cross functionally across the region, and with Coca-Cola bottling partners. This is an exciting opportunity for a The Senior Growth Manger to act as an intrapreneur to build and lead a “start-up” in Latin America with the resources and backing of The Coca-Cola Company.

**What You’ll Do for Us**
- Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy in order to lead revenue enhancing concept development with customers and to fully leverage national marketing initiatives with customers.
- Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers)- Construct & Deliver annual marketing calendar that shape and contribute to customer’s long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.
- Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.
- Seek out and leverage internal tools and resources to support customer strategies (e.g. via channel, asset and brand).
- Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.).
- Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
- Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
- Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
- Work with sales teams to jointly present major initiatives to customers.

**Qualification & Requirements**
- Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
- 5+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Customer Relationship Management (CRM) experience
- Advanced Strategic Thinking & Application
- Robust Forecasting and Planning (Immediate & Long Term)
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
- Previous Customer/Channel Management experience
- Demonstrated personal leadership skills and influencing ability- Effective oral and written communication skills with the ability to create persuasive selling stories.
- Experience working in **cross-functional teams is preferred**

**What We Can Do For You**
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Iconic & Innovative Brands**: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America
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Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
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Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Global Community of Belonging**: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
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Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**

**Skills**

Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Influencing Decisions; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Business Development; Negotiation**
Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to re