Web Analytics Sênior
Há 4 dias
Empresa multinacional no segmento de home center busca Web Analytics Sênior para atuação no e-commerce da empresa, com foco em melhorias de performance e resultados. Responsabilidades: Acompanhamento da performance do e-commerce da empresa; Pensar estrategicamente e usar informações baseadas nos dados captados para fazer recomendações para otimização do site; Identificar oportunidades de melhoria e possíveis comportamentos discrepantes que possam ser ocasionados por modificações na estrutura do site e propor soluções; Tomar decisões baseadas em dados para impulsionar o envolvimento do usuário no site e mantendo o foco no aumento de conversões; Trabalhar sempre com a governança de tagueamento, seguindo boas práticas e padronizações; Propor novos tagueamentos que achar necessário (sempre baseado em dados); Propor melhorias de tagueamento; Construção e análise de relatórios em ferramentas de Analytics (Google Analytics).
Requisitos Entendimento avançado de Google Tag Manager; Experiência em tagueamento principalmente de Google Analytics 4 (diferencial : tags de mídias e outras); Experiência com auditoria de tags e solução de problemas de tagueamento; Entendimento avançado da ferramenta Google Analytics 360 e GA4; Domínio da linguagem SQL e experiência em manipulação de dados no Google Big Query; Conhecimento de parametrização de URL; Conhecimento intermediário de Looker Studio (antigo Data Studio) (diferencial: conhecimento em Looker); Foco em aprendizado contínuo.
Desejável Conhecimento intermediário de Looker Studio (antigo Data Studio) (diferencial: conhecimento em Looker); Entender como trabalhar com APIs (Application Programming Interfaces); Inglês avançado.
Outras Informações Empresa: multinacional no segmento de home center; Modelo de contratação: PJ ou Cooperativa; Período do contrato: indeterminado; Horário de trabalho: segunda a sexta, das 9h às 18h.
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