Head of Growth

**Overall Description** The Growth team is the engine that drives Justo´s growth across Brasil. With a consumer-centric and disruptive marketing-driven approach, this team ensures our product and brand is the preferred choice of Brazilian families. Each area of the team focuses on adding value to the life of these families. From brand to acquisition to engagement, and working closely together with data, product, tech, commercial and operations, we all aspire to make Justo the preferred supermarket of Brazilian families by 2030. We’re looking for a Head of Growth to lead this team. A professional who can challenge the status quo while at the same time execute consistently. A great strategic leader, driven by ambition and passion. Responsible for developing and executing growth strategies to drive customer acquisition and retention. But most importantly, one that aspires to set new standards and transform the industry with his/her example. **Responsabilidades e atribuições** Responsibilities**: Continue to build and polish a disruptive brand positioning. Being able to execute such positioning on different touchpoints of the customer journey - from offline to online. Cultivate and grow word of mouth/earned channels. Analyze consumer and shopper behavior and identify trends to optimize the customer journey and increase retention. Build clear hypotheses and experiments based on different research, data and past experiments to demonstrate opportunities. Work with the Global Acquisition, Data and Product team to design and implement targeted acquisition strategies to attract new customers. Balance and grow different acquisition channels (performance marketing, influencer and affiliate marketing, referrals, alliances and search). Ensure each channel improves CAC:LTV. Stay up-to-date on the latest industry trends, best practices, and emerging technologies in performance marketing, and use this knowledge to drive innovation and growth within the acquisition team. Collaborate with the Product, Data and Tech teams to improve the website and mobile app user experience to increase customer retention. Ensure a prioritized pipeline of improvements, new feature launches and marketing campaigns. All aligned with the company's most important objectives. Ensure personalization (executed across different touchpoints in the customer journey) has a priority on the Growth Team agenda and plans. Co-leading a standardized customer support, CRM, UX, and last mile approach. Collaborate with the Commercial Team to analyze and optimize pricing and promotion strategies to maximize conversion, revenue and margins. Develop and implement omnichannel marketing: from social media to commercial calendars. Create a human-centric, seamless experience across all touchpoints to increase engagement (AOV & frequency). Continuously monitor business, ecommerce and brand key metrics and adjust strategies accordingly to drive growth. Manage a team of growth marketing professionals and provide mentorship and guidance to help them achieve their goals. **Requisitos e qualificações** **OKRs y other KPIs** - Acquisition revenue. - CAC:LTV - Retention Rate - Marketing spend optimization Somos uma scaleup latino-americana do segmento de supermercados online, que se consolidou em meio a um momento de intensa transformação mundial. O Justo iniciou sua operação no México, na Cidade do México. Somos comprometidos em oferecer uma experiência inovadora de compra em supermercados online, com produtos mais frescos, preços competitivos e garantia da melhor experiência de compra. Como prova de confiança em nossas operações, recebemos o aporte de US$152 milhões em abril deste ano. Este aporte veio para reforçar o nosso cenário de crescimento com grandes projetos que você poderá participar e pôr a mão na massa. - "Estamos totalmente comprometidos com a ideia de transformar o setor de supermercados online na América Latina e, com esse investimento, demos mais um passo nesse sentido”_ (Ricardo Weder, fundador e CEO do Justo) Para manter nosso negócio "future proof", a inovação está em nosso DNA. Ou seja, aqui você terá a oportunidade de evoluir profissionalmente, exercitar seu conhecimento teórico, sua criatividade, ganhar visão de mercado e tocar projetos que nos guie à inovação. Se você se dá bem com tecnologia, tem vontade de fazer parte de uma scaleup e ainda estar rodeado de líderes com alto conhecimento da sua área de formação, essa é a oportunidade.  **Role para baixo e se inscreva.