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Marketing Automation Specialist
3 semanas atrás
Key accountabilities
- To proactively identify opportunities where automation can improve engagement and conversion and implementing changes to capture these opportunities.
- To ensure that all campaigns are sent to the maximum relevant audience through comprehensive data universe selection and segmentation.
- To identify innovative ways to segment audiences and challenge assumptions on best approach, working with the Data Strategy and Insights teams where appropriate.
- To test and proactively suggest ways in which we can optimise performance.
- To champion automation across the business and help drive adoption and influence decision
- Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
- Create new marketing tactics leveraging content marketing, lead nurture, and other approaches to achieve specific business outcomes (qualified leads and conversions)
- Plan data selection and segmentation; identify, test, and refine segments for Ascential products and services
- Create regular reports internally, for our sales and leadership teams, to demonstrate the incremental revenue achieved through marketing efforts
- Cooperate with sales and CRM teams to ensure the accuracy of the database
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
- You have 4+ years of experience in marketing automation or a related function
- Experience with marketing automation systems, CRMs, and integration of both;
- 3+ years Marketo experience (Marketo Expert Certification is highly advantageous)
- Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns
- Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up testing, tracking/campaign analytics, and overall success management
- Experience with Salesforce desirable
- Good overall knowledge about online and offline marketing channels in B2B
- Good knowledge in marketing analytics, with experience analyzing customer and prospect data to create actionable segments and deliver results
- Account-based/database marketing experience desirable
- Previous experience in B2B/IT tech, SaaS desirable but not essential
- English language proficiency is required
- Excellent knowledge in Microsoft Office, specifically Excel
- A natural problem solver and are able to develop solutions using the tools and options available.
- Proactive in always looking to deliver a better experience for your customers
- Diligent, well-structured and well organised
- Customer-oriented and take pride in exceeding expectations
- Able to plan your workload and prioritise competing demands for time
- Able to interact well with people from across the business and build strong relationships
- Adaptable and flexible and enjoy working in a fast-paced environment
- Someone who possesses excellent interpersonal, communication and organizational skills
Ascential’s supporting beliefs
- Focus: we ruthlessly prioritise and always keep things simple
- All in: once we commit we deliver, with a clear focus on outcome
- Trustworthiness, transparency & openness: transparency inspires trust & empowers
- Be creative: we are smart, pro-active innovators
- Facts: we always use data & insight to inform our work
- Empathy: we can be relied upon for fairness and consideration
No silos: one team, one face, one reputation
