Director of Lifecycle Marketing

Há 4 dias

Sao Paulo, Brasil Rivalry Tempo inteiro

**Description**:
Reporting to: VP, Marketing

Working closely with: Retention, Marketing, Customer Support

Leading: Retention Team (team of 3)

Level: Director

**TL/DR**:
Seeking a senior lifecycle marketer or lifecycle marketing manager to develop and execute on strategies that will drive Rivalry’s customer retention and overall customer satisfaction and engagement.

**The nitty-gritty**:

- Own the development and execution of the customer lifecycle strategy to nurture, retain and grow our market share vs. key competitors, and drive customer loyalty to the brand.
- Own lifecycle marketing strategy and regular reporting to senior leadership on progress against engagement and retention goals.
- Partner with marketing and data to develop and implement a customer roadmap.
- Partner with product and technology teams to identify new opportunities to increase engagement from active and lapsed bettors.
- Design, develop and execute on promotion/bonusing strategies with the assistance of the retention team.
- Lead, inspire, and nurture a team of high-performing marketers to meet their goals, motivate them through challenges and ensure they have the support and coaching they need to excel and grow in their careers.
- Partner with marketing leads to lead annual planning process - including strategy development, KPI target setting, and resource/budget allocation - and manage these outcomes throughout the year.
- Partner with Marketing and Data to develop and refine our targeting and segmentation strategy.
- Collaborate with marketing leadership to ensure our brand pillars are consistently applied throughout the retention strategies.
- Collaborate with the Support team to understand our customer needs.

**Your stats**:

- 5+ years of experience in lifecycle marketing or ecommerce.
- 2+ years of Management or proven Leadership experience.
- Educational background in Marketing, Business, Communications, Economics or related field.
- Experience and/or knowledge of the following tools or similar: Jira, Intercom, Optimove, Google Analytics, Tableau, Unbounce and Semrush etc.

**About Rivalry**:
Rivalry is an esports/sports betting and entertainment startup on the hunt to revolutionize an entire industry. We exists to grow esports, from the grassroots communities to the professional players and leagues.

Driven by our passion for games, we are delivering the most comprehensive offerings and product innovations to a new generation of players. All while being deeply committed to responsible betting.

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