Product & Solutions Director Latam

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

The Role (wider context):
Worldpanel Regional Product Director provides the link between the markets/regions and global product strategy, ensuring market relevance of global products, including data-platforms and analytics, in addition to driving the execution of market-specific solutions leveraging common global technology. This role is essential in helping to drive the paradigm shift necessary to scale Product and Solutions initiatives globally and institutionalizing a new approach for building and delivering Worldpanel products. The role requires strong stakeholders’ management skills to collaborate across local, regional, and global stakeholders, and client’s needs understanding.

Mission (the sell):
The Regional Product Director will work alongside the Global Product team in defining opportunities and business cases, ensuring that product requirements effectively reflect local market needs and scalable without compromising global consistency. This individual will own local/regional product portfolio strategy and will ensure consistent standards between global and local product executions.

In terms of product knowledge, he/she should have a good grasp of market research/panel data and product principles. The role is responsible for driving product adoption and ensure the product is competitive in the market providing expert commercial support, ensuring close partnership with client teams so they are fully equipped with the knowledge to promote Worldpanel products.

Key Responsibilities
- Responsible for deployment of global product strategy in the markets/regions, in alignment with clients/business’ needs. Accelerate adoption of newly launched and commercialized products.
- Assess the region product portfolio, develop product road maps, outline the market strategy, and manage the product positioning and release throughout the products’ lifecycle.
- Clear understanding of clients and businesses needs.
- Directly contributes to the global product roadmap. Communicate regional needs to central product team for prioritization and provides input into global product line planning process.
- Develop market specifications for new product developments including client need & ownership of the market specification, the launch plan and overall portfolio plan including phasing out of legacy platforms.
- Works closely with regional stakeholders and leadership to identify needs and to formulate regional product execution.
- Helps establish and maintain regional product line priorities based on EBITDA, internal and external needs, and expectations.
- Propose actionable initiatives associated with Objectives that will drive the business outcomes for the region.
- Own regional Market Analysis: Voice of Customer (VOC) data collection, competitive analysis, industry trends and market sizing.
- Help build a product culture at Worldpanel.

Key stakeholders
- Global Product Leaders
- Global Technology Team
- Global Implementation Lead
- Analytics CoE Lead & Team
- Regional Operations
- Market/Cluster Managing Directors

Success Measures:

- Product catalogue for the market/region, which will require an audit of existing solutions and services.
- Analyse product performance for the region (revenue, margin, commercial pipeline) against global objectives and work collaboratively with regional leadership to develop, implement ongoing management, and action plans.
- Perform regional competitive analysis, that provide current state assessment of panels/data offerings and tech platforms. Recommend strategies and tactics to protect market share and/or improve market positioning.
- In partnership, execute a gap analysis of existing platforms. Validate that current build requirements will support regional needs.

Specialist skills, knowledge, and experience
- Previous experience working in a Product Management (or similar) role, with o professional experience in Market Research, Marketing and/or Trade Marketing.
- Managed multiproduct lines. Ability to handle several tasks/assignments simultaneously and maintain flexibility to adapt to changing priorities.
- Deep understanding of market trends analysis, product development processes. Proved experience in Market Research, Marketing and/or Trade Marketing.
- Strong communication, interpersonal and stakeholder management